Why The “New Normal” Calls For a Contactless Mobile Guest Experience
Digital Dining Adoption
The pandemic has pushed the restaurant industry’s adoption of technology. It’s now common to see people use their smartphones or other digital platforms when dining out. It’s important to note that everyone’s expectations have shifted as a result of Covid-19, therefore you can’t rely on the same procedures that you used before March 2020 if you want your business to succeed.
According to Juniper Research, more than half (53 percent) of global transactions running through Point-of-Sale systems will be contactless within five years, compared to just 15 percent in 2020. It’s expected that contactless payments will triple to $6 trillion globally by 2024, up from approximately $2 trillion last year.
Create A Safe & Efficient Work Environment
Contactless payments are a method of paying for goods or services without physically having to swipe a card, touch a screen, or hand it to another person. Due to the pandemic, businesses have prioritized eliminating physical contact points to provide a safe and healthy setting, which is why many of them have provided contactless payment solutions, such as “Tap-to-Pay”. Customers enjoy having a touchless payment experience with devices such as SkyTab by Shift4 Payments. SkyTab even accepts popular mobile wallets like Apple Pay & Google Pay. Thankfully, a more protected workplace is possible with mobile solutions.
Maximize Resources and Cut Costs
Leveraging technology such as QR Order & Pay, guests can manage more processes themselves, such as ordering and paying. This type of software has also helped with another issue: the restaurant industry is facing a staffing shortage, so this tool allows restaurants to give high-quality service with fewer employees. “According to 89 percent of full-service restaurant owners, their present staffing levels are below average.” – National Restaurant Association. With the adoption of contactless technology, restaurants can boost productivity while keeping costs down.
Increase Revenue Streams
For eateries, online ordering is a must-have platform for survival. Businesses should be aware that third-party platforms contain a lot of hidden fees, and most customers prefer to order straight from the source when considering which route to take for online ordering. Have control over your revenue, branding, and data with RM Online Ordering. Did you know that the average online order is 20 to 30% larger than call-in orders? This makes it an excellent tool for upselling. Businesses can take advantage of the “new normal” by offering online ordering as a strategy to boost profitability.
When it comes to your business, which mobile tech fits best?
Consider the flow of your operations and note the areas where technology could be very helpful to your business. Think about the following questions when selecting what technology is suitable for your restaurant.
- What’s your budget for incorporating technology, and what are your primary objectives?
- In what ways will technology assist you in achieving your goals?
- If tech issues arrive, how will they be handled?
- What insights do you already have about your customers and what do you still want to find out?
- How does certain technology help with marketing?
- How can this technology contribute to a great client experience?
We’d love to learn about your business’s needs and we’ll be pleased to answer any of your questions. By calling 407-365-1991, you can reach us at any time.